Lower Your Refunds

The end of the sales process, after the sale has been made, can often be overlooked. The goal is to make sure that your customers continue buying from your company. Clients return to a store because of the trusting relationship between the store and the customer. Refunds are a good measure on how your sales are progressing. Refunds are a sign that your sales tactics are not strong enough. This article will be explaining some ways to lower refunds.

If you really want to go the extra mile with customer service, I would highly recommend phoning your customer. It takes 30 seconds to 2 minutes. After you get an order, at the end of the day(or whatever time works for you), call everyone who ordered the previous day saying, "Thank you for your order. It will be shipped _____." It's also a good idea to prepare what you are going to say, whether it be with a live person or a voicemail. I do this with a lot of my customers and it works extremely well. You or your assistant should do these calls. By taking these further steps to connect with your customer, your company and products will become a trusted brand.

Another tried and true technique is the stick letter. The stick letter will be sent to the customer at one stage or another, for example, along with the product, in an e-mail, fax, or even just sending them to a website. You want to keep your company and product in the mind of the customer; not forgotten. Often times, customers purchase out of a whim or impulse which often result in refunds. The stick letter is the opportunity to convince the customer that they made the best investment and that the product will be everything that they expected. In addition, you need to take an extra step and make an exciting offer to your customer. This extra step will make the difference between the mediocre seller and a professional high income seller. Because your customers trust you and know that there is a live human being behind their transactions, they will even refer their friend to your business.

The special exciting offer can be anything creative, such as a gift certificate. A gift certificate can be modeled after a simpler version of your product or 50% off one of your other products. I charge $600 per hour for my consultations. If I turned one of my consultations into a gift certificate for a twenty minute one-on-one consultation, that would be a $300 dollar value! Statistically, customers will not claim their gift certificate, but because you've added value to your entire product, your customer will feel that your company is striving to give them the best offer and will convert to being your lifelong customer.

Issuing refunds can also hold great customer relations value. Refunds are a great opportunity to connect with the customer and offer them a different product at a discounted price. For example, you send a customer their refund check and also send them a sales letter telling them about a similar product or even an affiliate product. Furthermore, you can give some sort of incentive so that they will go on the internet to fill out a questionnaire. The questionnaire itself can be peppered with ads for your or affiliate products that they may become interested in. These are just some of the systems I use to minimize refunds as well as taking advantage of refunds. Any situation can be turned into an opportunity!

Segovia Smith is your source for all things internet marketing. Concerns? Send them to him. For more details and to get your complimentary MyFirstDollar Membership, visit this site now: www.howimademyfirstdollar.com.